Adele Reeves is a global producer and media executive. She is a creative and strategic leader with strong business acumen and a passion for entertainment who has been involved in the development, financing, production and distribution of over 40 projects around the world. Her portfolio spans theatrical documentaries, unscripted formats, feature films, scripted series, tv movies, live broadcast programs, digital content, and branded entertainment, for the likes of Universal Studios, Netflix, A&E, TF1, Sky, CBC, Red Bull, and many more. She has also played a pivotal role in building and growing innovative international entertainment companies like Reel One Entertainment, Red Bull Studios and Makers. She is an expert in developing concepts, overseeing the creation of pitch materials and pitching to commissioning and C-Suite executives. She is also highly experienced in business affairs, negotiations, financing, physical production and distribution.

While working in house at Red Bull her team built and led the content strategy for the company’s studio division which focused on long-format, premium, award-winning, content partnerships and productions whether developing them internally or seeking them out in the global marketplace or building and then filtering an incoming pipeline of submissions. Adele defined their strategy from a creative perspective and a financial one, and identified opportunities within the company’s existing properties and partnerships. She remains a trusted external consultant for the company whether handling business negotiations for their premium content and partnerships, or overseeing development of certain projects, or building strategies for scaling their content and streaming businesses.

She has also worked with many other large global brands in building their entertainment briefs and developing or sourcing potential entertainment projects that could fit within them. Her strategy is not just about ensuring the creative is on-brand and in line with entertainment standards, but also about delivering measurable wins based on their marketing objectives (winning attention, driving brand love, building retention, increasing engagement, offering EPC touchpoints, multiplying reach, ensuring relevance, gaining traction, etc.).

Like Rachel, Adele is a native English speak and can also work in Portuguese, Spanish and French